Punch Out For Wii…Genius

I think it’s safe to say we have all been waiting for this day folks. Punch Out for the Wii  is officially here. And on the communications and marketing front, the virals with Paulie Mallinaggi are amazingly done, surprised to see only around 500K views…

Regardless, wasn’t the sound track for Punch Out the most impressive 8bit wonder? Even better than Zelda.

Buying a Wii today.

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Great Recession Marketing?

Connecting during a downturn, let alone during this Great Recession, is a very difficult thing to pull off. Try to keep one simple thing in mind during these crazy times. If your brand is heading down the GR marketing path, be sure you are re-writing and defining a new social contract (Hyundai Assurance), not just slinging annoying saving you money shit (Toyota Saved By Zero).

One of the most refreshing comedy plays as of late is Jet Blue’s CEO’s guide to jetting. This satire, combined with their Jet Blue Proimse program is a strategic way to leverage tough times with long term brand loyalty and relevance in mind.

Figure it out fast, because we are going to be in this GR for at least another 1.5 years.

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Mine That Bird At 40mph

WARNING: This is a sports related post.

Just read a great piece from Slate: Do Jockey’s Matter At All?

Well the net is about 10% of a horses win can be attributed to the little man (or woman). I thought it would be a little higher, maybe like 33%.

Anyway, this quick post is a good luck shout out to Mine That Bird, hoping you take the Preakness this weekend. At 4/1 it’s not as insane as 50/1, but none the less an amazing Triple Crown quest attempt in the making.

Follow every shit MTB takes here.

There is a lot of marketing & advertising analogy I could insert here, eff that, instead this.

Better Than An Effing Prius

So depending on what Brammo Enertia Bike you want, it’s going to be $12K or $15K, not bad for a killer bike that runs on good old electricity.  A quote from the founder and CEO, Craig Bramscher:

“This is a super-efficient motorcycle,” Bramscher says. “It can travel 7,500 miles on $50 worth of energy. Existing motorcycles can do, at best, 80 mpg. We are orders of magnitude more efficient—and 10 times as efficient as a Prius, too.”

AMEN. A very refreshing, and fantastically designed product, not the first ebike out there, but with the new distribution deal set up with Best Buy, watch out for a Brammo near you. Safety will always be a player for would be bikers, but this technology might be tipping the scales a bit more in favor of cool over coffin.

Good luck Brammo.

Intel Goes Direct To Consumer…Again?

It’s safe to say the most people recognize computers have a processor. And it would be very safe to say that 9 out of 10 consumers, even those who are not technology buffs would say Intel before AMD. So why go through the pain of trying to establish a direct to consumer relationship when you already have one? Tell that to the new Intel spots.

FTR, I think everyone would agree who the entire campaign should have been focused on.

300K Fly By Photo Opp? WTF.

This incident really has me worried, like on a WTF were they thinking. However, it’s a great fucking picture. Maybe add some lasers shooting out the front of the plane?

Brand As A System

Today the Duncan Watts theroy of the tipping point being toast came up in conversation, and reminded me of how much I believe in the concept. Good old mass marketing to a system v. targeted viral stuff Gladwell speaks of in his Tipping Point.

There is no longer one point [or person] of entry. Marketers need to understand the system and every mechanism used within that system to start a conversation. There is no more hipster bohemian trendsetter to talk to, get over it.

“A rare bunch of cool people just don’t have that power. And when you test the way marketers say the world works, it falls apart. There’s no there there.” -Duncan Watts

Twitter = Bird Shit

Here is my obligatory Twitter post, thank you in advance. I have been working on a theory with two colleagues that compares Twitter to actual Bird Shit (no connection to the logo)…let me explain.

1. It’s all over the place, and there is a lot of it, it all looks a little bit different, but you can tell what it is

2. Only when it lands on you, or your windshield is it really noticed

3. Some is colorful, other is clear, and most of it contains parts of some unidentifiable else

4. Depending on who (or what) you are following, you might not mind a little shit on you

5. Upon attempting to actively avoid, you know you will get hit

Obviously this list could go on forevers, and please feel free to send your ideas over and I will amend or add to it anytime. For the most part Twitter is not bad or good, imho, it’s just there, and will be gone or mutated dramatically in less than 12mths. Acquired by a larger giant? Turned into an ad platform? Or just so far from its original DNA, its not Twitter anymore, and your birdshit starts to look like a Jackson Pollock painting. This post is too long.

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Prison Tattoo Barbie

It really does not get much better than this…she also comes with at home STD testing kit.

The Chrysler Bankruptcy

There is little to say here, lackluster product, lame leadership and greedy unions got ‘em here. What I will say is get rid of everything and keep the only brand with a chance, JEEP. I hope Fiat can see this clearly and fast. Good luck.