Meyerhoffer Long Boards, SOLD OUT.

Designers jack around with everything, for the most part. However, when Thomas Meyerhoffer started to explore what a new surfboard could perform like, not look like, his exploration of of function v. form was a genius one that has resulted in what sounds to be an amazing board that could change the sport.

Its designing based on passion and performance that yields a form that might look odd, however, brings more emotion into a sport than ever before. Reshaping tradition using cred from the past. Think of the K2 Pontoon for one of many examples…

Every board is first created by machine, then shaped by Meyerhoffer’s hands to make them just right. A skill he taught himself due to computers not getting the job done correctly.

“It’s about creating a different feeling,” Meyerhoffer said recently. “Like the difference between playing tennis with a wooden racket and a metal racket. Or playing golf with wooden drivers.”

[ source: NYT ]

Painted Cover Sans Suit

It has been a long week so far (and its only Monday)…and this idea is not new, but was refreshing on this particular day. So it’s bloggable. Finally a magazine has figured out how to capitalize on body painting models. GO FIGURE ITS ESQUIRE.

END>

Mine That Bird At 40mph

WARNING: This is a sports related post.

Just read a great piece from Slate: Do Jockey’s Matter At All?

Well the net is about 10% of a horses win can be attributed to the little man (or woman). I thought it would be a little higher, maybe like 33%.

Anyway, this quick post is a good luck shout out to Mine That Bird, hoping you take the Preakness this weekend. At 4/1 it’s not as insane as 50/1, but none the less an amazing Triple Crown quest attempt in the making.

Follow every shit MTB takes here.

There is a lot of marketing & advertising analogy I could insert here, eff that, instead this.