The nugget is this, there is a huge difference between social media as a communications channel v. a well designed product (iPhone) and system (iTunes) architecture. Right now all marketers are guilty of reactive and fragmented approaches to these ‘new channels of communication’ and not thinking about planning, designing and relating all these parts to a larger system that will yield long term results.

“It may be time to approach social business by design. This means moving beyond our current definition of “social media” as a PR (and marketing) tool and thinking of it as something that can evolve the way we work, communicate, interact and collaborate at a core business level.” D. Armano.

When someone can figure out how to design a system and product that uses social media without looking like a DB, call me…because it will be a beautiful thing.

[ source: HarvardBusiness ]

Its designing based on passion and performance that yields a form that might look odd, however, brings more emotion into a sport than ever before. Reshaping tradition using cred from the past. Think of the K2 Pontoon for one of many examples…

Every board is first created by machine, then shaped by Meyerhoffer’s hands to make them just right. A skill he taught himself due to computers not getting the job done correctly.

“It’s about creating a different feeling,” Meyerhoffer said recently. “Like the difference between playing tennis with a wooden racket and a metal racket. Or playing golf with wooden drivers.”

[ source: NYT ]

Using the Android G1’s compass, camera, and GPS, IBM’s app shows pop-up windows whenever it recognizes whatever you are pointing at: tennis courts (along with who is playing), bathrooms, buses, and so on. It can tell the user how far away a court or food concession stand is, and can stream in live data such as scores.

So it will be a long before our surroundings are tagged, however, the idea of having rich environments is going to turn consumer engagement on its head. From sporting event to retail this seamless integration can’t get here fast enough.

[ source: techcrunch ]

After 4 months of wondering WTF this blog should really be about…a decision has been made. This blog is going to focus on all matters design related. Like how design can facilitate relevance, communication, comfort, connection, etc.

I hope to explore, and interpret how design can be used to create consumer conversation, brand relevance and product coolness, among many, many other things.

Today you can find booze in retail from J Crew to the small boutique. And not just hipster shit for the extra cool kids, good scotch for discerning pallets…some have limits on your intake and some do not, either way most of the time its free.

So the idea is solid, but sometimes I think it can be taken out of context. If I were developing a next gen retail space for guys, this would be my strategy (in no particular order):

1.  beautiful women [sounds lame, but its true, read on]  (no dude wants another dude telling him, ‘your ass looks great in those jeans’), guys helping other guys is just uncomfortable, period

2. depending on the brand, maybe a gaming area, separate from the shopping / drinking area, focus on micro environments for dudes who want to hang

3. get a liquor license and create a Transformative Retail Space, its not drinking and shopping or shopping and drinking, its hanging out and oh that jacket is kind of cool, put it on my tab, nobody wants to try shit on when they are buzzed, think a restaurant bar AND boutique

4. keep the flatscreens at bay, nothing ruins aesthetic more than an overload of ESPNHD

* This is a working list, please feel free to comment or add to this at anytime.

Net is, guys do not, and will never like shop.

They have two concepts in the works that I rant about a lot (related to the auto purchase, however, it can be used as a frame for any purchase process really).

1. On site and robust product comparison tools.

“Some stores have a computer consultation desk for consumers to comparison-shop electric vehicles with pedal-powered or internal combustion products.”

2. Geek Squad as service reps…they have created a personal concierge for the mobile solutions they represent, its genius.

I cannot wait to buy my plug in Prius at Best Buy. I hope all car dealerships die.

[ Source: LATimes ]

So the big nut is this…whoever can figure out how to interpret consumer opinion (and relate that information to product development and messaging) is going to make a shitload of money. Today, social media data looks more like a dump than an idea. Combine that mess with some real product reviews / consumer sentiment and at least you have a lens on where you could begin making better things.

“We use tools to track buzz, track mentions of products and brands and there’s a method to the madness but I can’t say anyone’s discovered it,” he said. But “reviews are more structured, we quite often know specifically what products they own and that provides so much more transparency for us in terms of consumer opinion vs. tracking the tremendous volume of buzz.” Kris Narayanan, director-marketing at Samsung Electronics

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[ Source: AdAge ]

Today, there are plenty of 2.0 car purchase sites that make the process just that much easier (DriverSide, RepairPal, and Motherproof to a name a few). The latest player in the car purchase space of tomorrow…MotorMouths.com. Now a catchy name does not a winner make, but the model is intriguing. They aggregate reviews from sources like AOL Cars, Car and Driver and Motor Trend among others, to deliver a simple composite score for the vehicle you might be interested in buying. Much like the movie review site Rotten Tomatoes.

Simple, no? YES. This is one small step for mankind, finding accurate reviews is time consuming, with MotorMouths.com some of that triangulation is done for you…

AND, anything that is related to, or similar to Rotten Tomatoes is just awesome. [Source: Mashable]

GM has a lackluster product portfolio pipeline (even the Volt is off target) and will need to rebuild its brand and image from an atomic level upward. Not an easy thing to do when the product life cycle of getting new cars on the road is over 18months. I really hope they can do it.

Focus grasshopper, and get rid of Buick.

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