Saturns Last Orbit

General Motors plans to build the last Saturn vehicles this year, two years earlier than first envisioned, as it speeds up efforts to shed dealerships and divisions, CEO Fritz Henderson said today. AutomotiveNews 04.27.09

I have said before General Motors  has no relevant brands, and they do not, BUT, if there were a GM brand that was close to having any cred…it was Saturn. The latest redesigns were fantastic, however, came during the storm of our great recession and their most recent mediocre repositioning didn’t help either.  The brand portfolio to keep GM relevant should look something like so: Saturn, Chevy, Cadillac. It will be sad to see big blue fail in the next few years, but they will.