Consumer Product Opnion v. Social Media Buzz

So the big nut is this…whoever can figure out how to interpret consumer opinion (and relate that information to product development and messaging) is going to make a shitload of money. Today, social media data looks more like a dump than an idea. Combine that mess with some real product reviews / consumer sentiment and at least you have a lens on where you could begin making better things.

“We use tools to track buzz, track mentions of products and brands and there’s a method to the madness but I can’t say anyone’s discovered it,” he said. But “reviews are more structured, we quite often know specifically what products they own and that provides so much more transparency for us in terms of consumer opinion vs. tracking the tremendous volume of buzz.” Kris Narayanan, director-marketing at Samsung Electronics

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[ Source: AdAge ]

Mine That Bird At 40mph

WARNING: This is a sports related post.

Just read a great piece from Slate: Do Jockey’s Matter At All?

Well the net is about 10% of a horses win can be attributed to the little man (or woman). I thought it would be a little higher, maybe like 33%.

Anyway, this quick post is a good luck shout out to Mine That Bird, hoping you take the Preakness this weekend. At 4/1 it’s not as insane as 50/1, but none the less an amazing Triple Crown quest attempt in the making.

Follow every shit MTB takes here.

There is a lot of marketing & advertising analogy I could insert here, eff that, instead this.

Twitter = Bird Shit

Here is my obligatory Twitter post, thank you in advance. I have been working on a theory with two colleagues that compares Twitter to actual Bird Shit (no connection to the logo)…let me explain.

1. It’s all over the place, and there is a lot of it, it all looks a little bit different, but you can tell what it is

2. Only when it lands on you, or your windshield is it really noticed

3. Some is colorful, other is clear, and most of it contains parts of some unidentifiable else

4. Depending on who (or what) you are following, you might not mind a little shit on you

5. Upon attempting to actively avoid, you know you will get hit

Obviously this list could go on forevers, and please feel free to send your ideas over and I will amend or add to it anytime. For the most part Twitter is not bad or good, imho, it’s just there, and will be gone or mutated dramatically in less than 12mths. Acquired by a larger giant? Turned into an ad platform? Or just so far from its original DNA, its not Twitter anymore, and your birdshit starts to look like a Jackson Pollock painting. This post is too long.

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